Real Estate Rant: Why Politics and Ultimatums Don’t Belong in Real Estate Deals
In the fast-paced world of real estate, professionalism is key. But sometimes, agents make choices that not only baffle but also jeopardize the deal. Imagine submitting an offer in a competitive, multiple-offer situation and deciding to throw in a political comment—totally unnecessary. And then there’s the agent who issues an ultimatum like, “Respond by tomorrow or we walk,” despite competing against other offers. Really? Let’s break down why these tactics are not only unprofessional but also counterproductive.
1. Politics in Real Estate: Keep It Out of the Deal
First impressions matter, especially when you’re submitting an offer. So why would anyone think it’s a good idea to bring up politics during this crucial moment?
- A Bad Start: Mentioning politics when you’re trying to secure a deal in a multiple-offer situation is like setting off a firework in a library. It’s disruptive, unnecessary, and frankly, not what anyone signed up for.
- Stay on Topic: The goal is to focus on the deal, especially when you’re up against other offers. Keep the discussion professional and relevant—there’s no room for politics here.
2. The Problem with Ultimatums: Unnecessary Pressure in a Competitive Market
In a multiple-offer situation, it’s easy to get frustrated. But issuing an ultimatum like, “Respond by tomorrow, or my customer will explore other alternatives,” while competing against other buyers isn’t the way to go.
- Counterproductive Pressure: Sellers, especially in a competitive market, aren’t going to be rushed into making decisions. Ultimatums create unnecessary pressure and often lead to the opposite of what you want—rejection.
- Don’t Take It Personally: The seller asking for your customer’s highest and best isn’t an attack; it’s part of the process. Your role is to communicate clearly with your customer and guide them, not to take offense or make demands, especially when other offers are on the table.
- Stay Professional: Your attitude is more apparent than you think. If you come across as emotional or demanding, it puts people off and can damage your professional reputation. Instead, maintain a level head and focus on helping your customer craft the best possible offer to stand out in a competitive situation.
Conclusion
Real estate is a business that thrives on professionalism and clear communication. Mixing in politics during an offer submission is a rookie mistake that can derail the entire process, particularly in a competitive, multiple-offer situation. Similarly, issuing ultimatums when things don’t go your way is more likely to hurt your chances than help them. Keep emotions in check, stay focused on the goal, and always approach negotiations with a calm, professional demeanor. That’s how you close deals and maintain respect in this industry.
PS. Agents, leave politics out of real estate and ditch the ultimatums. Keep your cool, communicate effectively, and focus on getting the best results for your customers without unnecessary drama, especially when competing against other offers.