To assist in making the decision on which agent to choose, here is a list of possible questions to ask the agent:
Key Questions:
-
Where do you think the buyer for my home will be coming from?
Understanding the target market can help you prepare your home for the right buyer.
-
Will it be a Move-up Buyer (Upgrade), a Renter (First-Time Home Buyer), or someone else?
Knowing the type of buyer can help tailor your home’s appeal and marketing strategy.
-
How will you market to this particular buyer?
Ensures the agent has a detailed and aggressive marketing plan beyond the basics.
-
What proactive steps will you perform to reach this specific targeted buyer other than the 5 P’s?
Ensures the agent has a unique strategy to maximize exposure to potential buyers. (See "The 5 P’s of a Listing Property" below.)
-
What do you do as an agent that is exceptional and sets you above the average REALTOR® in your area?
Identifying unique qualities and strategies that differentiate the agent from others.
-
What could I do to improve the marketability of my home?
Receiving expert advice on enhancements or repairs can increase your home’s appeal and value.
-
What is the biggest drawback to my home?
Understanding potential buyer objections allows you to address issues upfront and set realistic expectations.
-
How often will I hear from you, and what is your preferred method of communication?
Understanding the agent’s communication style and frequency ensures you stay informed and feel supported throughout the process.
Proactive Marketing Strategies:
When you are interviewing agents, it is advantageous to select an agent who performs beyond the basics and employs proactive marketing strategies such as:
-
Leveraging Advanced Digital Marketing Tools:
Utilizing targeted online advertising campaigns and SEO strategies to reach a wider audience.
-
Professional Photography and Virtual Tours:
Offering high-quality photos and virtual tours to showcase your home in the best light.
-
Comprehensive Market Analysis:
Providing detailed market reports and insights to help set the best price and marketing strategy.
-
Targeted Email Campaigns:
Using email marketing to reach potential buyers and agents who may have interested clients.
-
Customized Social Media Campaigns:
Creating engaging content and ads specifically tailored for social media platforms.
-
Staging Consultation Services:
Offering professional advice or services to stage your home and make it more appealing to buyers.
-
Providing Comprehensive Seller Reports:
Keeping you informed with regular updates on the marketing efforts and buyer feedback.
-
Utilizing Data Analytics:
Analyzing data to refine and improve marketing strategies continuously.
The 5 P’s of a Listing Property:
The “average” agent will do the 5 “P’s” on a listing property. They will:
- Put a For Sale Sign in Your Yard
- Put Your Home in the Multiple Listing Service
- Put Your Home in Advertising
- Put Your Home on Broker Caravan Tour
- Put Your Home on Public Open House
By asking these questions and considering these proactive marketing strategies, you can choose an agent who will go above and beyond to market and sell your home effectively.
